From micro to macro influencers, including well-known household celebrities – our little black book opens the door to influencers worldwide. We love to broker relationships to give our clients alternative platforms and ways to reach new audiences - everything from affiliate programmes and unboxing videos to ‘always on’ campaigns are our bag. Creating and curating content for our clients’ own social media channels is also a big part of what we do – from video content and photography for Instagram stories and static posts to competitions, interviews and how to’s – we’ve got it covered. Call us to find out how you can take part.

Amazon Handmade - celebrity link-up

In the run up to Christmas, Amazon Handmade teamed up with celebrity influencer Stacey Solomon - the presenter, singer and parenting influencer with over 3.2 million Instagram followers.

Stacey created videos highlighting the store as the place to buy Christmas tree and table decorations and posted a series of Instagram stories and static posts across her social media platforms achieving over 7.5m views.

Amazon Handmade - celebrity link-up
Amazon Handmade - celebrity link-up
Amazon Handmade - celebrity link-up
Vodafone - unboxing videos

We regularly seed flagship launches and own brand devices to top vloggers and YouTubers. Whether it’s an exclusive ‘first look’ or ‘hands on experience’, the strategy is tailored according to the device launch.

UNILAD were given the opportunity to perform a live unboxing of one of the latest devices from Apple. The review was posted on their Facebook wall – this received 254,000 views in 24 hours. This also featured on their website.

Vodafone - unboxing videos
Vodafone - unboxing videos
Vodafone - unboxing videos
Amazon - product launches

We worked on a campaign to raise awareness of the SEGA Classics app on Fire TV in the run up to Christmas where customers were able to get 25 of SEGA’s most loved games for £11.99. We worked with a number of influencers to produce dedicated content, including @adambyt.

He posted a photo of him playing the games which had over 11,500 likes - the app saw record downloads as the response to his post was so big.

Amazon - product launches
Amazon - product launches
Amazon - product launches
Amazon Launchpad - community project

By working with affiliates already working with Amazon.co.uk, regular and more in-depth coverage was achieved with direct link backs to the website across sites such as Mail Online, Mother & Baby, independent.co.uk and T3.com.

The best performing affiliates were identified by tracking their ID and the content generated. These became the focus going forward.
Amazon Launchpad - community project
Amazon Launchpad - community project
Amazon Launchpad - community project
Nuna - influencer briefings
From New York and Paris to Milan and London – key influencers have been invited to events all over the world to see the latest launches and meet the team who designed them. This provided great content for the influencers to share with their followers ahead of the product launch and following it.
Nuna - influencer briefings
Nuna - influencer briefings
Nuna - influencer briefings
Amazon Launchpad - European outreach

From the UK and France to Italy and Spain, influencers were approached to review and post content on products relevant to key themes within the store on a monthly basis.

Each month a different influencer posted content in each country – in just 4 months over 68,000 likes were achieved and over 90,000 views.

Amazon Launchpad - European outreach
Amazon Launchpad - European outreach
Amazon Launchpad - European outreach
Nuna - influencer gifting
Seeding products to new mums and dads or, mums and dads ‘to-be’, is key for this parenting brand. 260 posts were achieved in just 12 months – including 60 pieces on the new MIXX fashions, a priority launch.
Nuna - influencer gifting
EX1 Cosmetics - YouTube beauty launch
An upcoming U.S. beauty YouTuber was approached to post a video review on the brand’s liquid foundation on a Thursday evening, by Friday morning the full range of foundations had sold out. Within a year, the EX1 Liquid Foundation range was the best-selling foundation on Lookfantastic.com.
EX1  Cosmetics - YouTube beauty launch
As this was our first experience of working with a PR agency, we were quite nervous, but The Ideas Network have done a fantastic job of representing our business.
Founder and MD
The Ideas Network has a great track record in producing outstanding levels of PR coverage.
UK & Ireland Marketing Communications Manager
As a company we always felt PR was something that we should be doing, rather than something that we could invest in to yield real benefit. The Ideas Network changed that for us and have worked with us across the whole business; they have helped us with pre-production advice on things like colour trends, have introduced us to some really influential people in the press and have guided us through the minefield that is Social Media. They are always both thought provoking and fun. The upturn in our business is in no small part due to their efforts.
Sales Director
The Ideas Network Team have done a fantastic job in helping to grow our brand presence and reach, exceeding our expectations by some way. The amount of effort the team puts in is exemplary, which is proven through the excellent results achieved across print, digital and social. An absolute pleasure to work with.
Brand Manager
We have been very impressed by the team and the results that they have achieved. It has taken our PR profile to the next level and we are enjoying working with their communicative and professional personnel.
Business Development Director
I have thoroughly enjoyed working with The Ideas Network. They have always dealt incredibly well with the Silver Cross account and been very diligent as well as great fun to work with. I would have no hesitation in recommending them to any potential new clients.
Chairman
If you are looking for a results driven team with superb creative ideas and writing, you need look no further.
Design Director
The Ideas Network consistently exceeds our expectations and targets. They are a delight to work with, full of passion for our brand with endless energy and ideas.
Marketing Manager
I want to thank all the team at The Ideas Network for all the work they have put in. I know there have been some long hours but the commitment has been 110% and it has been much appreciated.
International PR Manager
The Ideas Network is outstanding for prompt, courteous and outstanding service. The team is highly proactive and great to work with.
EMEA Director