Visibility is our goal – getting our clients in all the right places, at the right time. We love ‘all singing and dancing’ campaigns but they aren’t worth the money without a foundation of targeted coverage underpinning them. Generating a steady drumbeat of mentions is the heartland of our work and the way we begin to build our campaigns. From product placement to brand profiles and designer collaborations - this ‘bread and butter’ press office coverage might not be the most exciting part of what we do but we’d argue it’s probably the most important.

Amazon - Exclusive Prime Hello Fresh Offer

Amazon teamed up with HelloFresh to launch an exclusive offer giving Prime members free delivery on their recipe boxes for a whole year. The offer was announced following research that revealed 69% of Brits want to improve their cookery skills in 2024.

From 30th January to 15th March we secured 64 pieces of coverage across national, regional and online media.

Amazon - Exclusive Prime Hello Fresh Offer
Amazon - Exclusive Prime Hello Fresh Offer
Amazon - Exclusive Prime Hello Fresh Offer
Amazon - mass product placement
A campaign to raise awareness of the breadth of the ranges available across all media - from Homes & Kitchen and Health & Beauty to Toys & Games and Sports & Outdoors.

More than 9,500 pieces achieved in the run up to Christmas 2019.
Amazon - mass product placement
La Redoute - payment-per-piece

A campaign to secure mass fashion and homes product placement coverage.

Results included 59 pieces of published coverage in under 6 weeks and 2,402 pieces in under two years. The Camel Coat featured in Look, The Guardian, The Guardian Weekend, Observer Woman Magazine and Grazia’s ‘Hot List’.

La Redoute - payment-per-piece
La Redoute - payment-per-piece
La Redoute - payment-per-piece
Vodafone - device loan programme

A campaign to reach out to key tech and lifestyle contacts to secure reviews and larger lifestyle pieces beyond the news and product pages.

Highlights include ‘page domination’ pieces in the tech press - a double page spread in Stuff, a full page in T3 and four pages in Mobile Choice. We also achieved lifestyle features - a full page in the Independent-i and features in The Sunday Mirror and GoodHousekeeping.co.uk.

Vodafone - device loan programme
Micro Scooters - founder profiles

Coverage generated by profiling the founders of the brand and showcasing the brand story has underpinned the health benefits of family and urban scooting. A four-page spread was achieved in The Sunday Times Magazine and a full feature ran on Mailonline in the run up to Christmas.

Micro Scooters - founder profiles
Micro Scooters - founder profiles
Micro Scooters - founder profiles
Studio Indigo - design case studies
Exclusive features on design projects ranged from townhouses to a superyacht. Coverage included a double page spread in The Sunday Times, the cover and an eleven page feature in Boat International and a seven page feature in Homes & Gardens.
Studio Indigo - design case studies
Studio Indigo - design case studies
Studio Indigo - design case studies
dwell - page domination

Securing larger pieces to highlight key design features within the range – from sofas and beds to coffee tables and lamps - was the backbone of the PR campaign.

The Guardian Weekend gave a new chair launch a full page, Times Magazine featured a quarter page on a glossy table and news of the store expansion and Sunday Times - Style featured a quarter page on stackable tables.

dwell - page domination
dwell - page domination
dwell - page domination
Vodafone - CSR story
The ‘Community Connection Award’ programme linked up local media partners and Vodafone store managers. Consumers voted for their most deserving local charity to receive an £1,000 award. Front page coverage and full page features regularly appeared in the regional press.
Vodafone - CSR story
Vodafone - CSR story
Vodafone - CSR story
Cybex - Jeremy Scott
Events were held in London and Milan to launch the Jeremy Scott capsule collections. Press interviews were arranged with Jeremy and the key fashion press to secure full page articles in TimeOut, Observer Magazine and on Hellomagazine.com and MarieClaire.co.uk.
Cybex - Jeremy Scott
Cybex - Jeremy Scott
Cybex - Jeremy Scott
La Redoute - Paule Ka
A capsule fashion and homes collection was launched at a press event in Paris. Journalists had the opportunity to meet with Serge Cajfinger, the brand's creator, and hear the inspiration behind his designs. The range was modelled by Agnes Deyn.
La Redoute - Paule Ka
La Redoute - Paule Ka
La Redoute - Paule Ka
Millets - Zandra Rhodes
Journalists were invited to Zandra’s flat in East Bermondsey to hear about the launch of her new tent and accessory range and see the one-off pieces she created for icons such as Freddie Mercury and Princess Diana. Full page coverage was secured in Daily Express Saturday Magazine, The Times and The Guardian.
Millets - Zandra Rhodes
Millets - Zandra Rhodes
Millets - Zandra Rhodes
Maclaren - Lulu Guinness

A press day was held at her London store to launch her new pushchair and accessories. Journalists were given one-to-one interviews – coverage was secured in Junior, Daily Mail Weekend, The Guardian and Stella Magazine.

Maclaren - Lulu Guinness
Maclaren - Lulu Guinness
Maclaren - Lulu Guinness
If you are looking for sharp focus, high energy and tangible results, The Ideas Network is as good a team as I have come across in 20 years of working with PR companies. And you can have fun with them as well!
Co-Founder
They have single-handedly restored my faith in PR.
MD
The Ideas Network are an excellent, up-beat agency, who have demonstrated nothing but professionalism, enthusiasm, hard-work, and excellent client service from day one. The team are an absolute pleasure to work with.
PR Manager
The Ideas Network are a committed team of professionals. They are enthusiastic and creative, but most importantly, they are a pleasure to work with.
Founder
The drive for results shown by this team is the most impressive I have experienced from a PR agency. Their dedication and professionalism have proven invaluable in helping to push our brand forward.
Chief Executive
The Ideas Network are professional, dynamic and knowledgeable - and they always exceed our expectations. We have had a proven increase in sales as a result of their excellent work and they come with the highest recommendation.
Brand Manager
In a very short space of time they have achieved some spectacular results - a testament to their tremendous energy, creativity and drive.
MD
The Ideas Network is extraordinarily creative and industrious – I could not recommend a team more strongly.
Managing Director
The Ideas Network consistently exceeds our expectations and targets. They are a delight to work with, full of passion for our brand with endless energy and ideas.
Marketing Manager
The Ideas Network team are enthusiastic and always willing to go that extra mile to achieve our seasonal objectives
and add value to our brand deliverables.
Brand Manager