Visibility is our goal – getting our clients in all the right places, at the right time. We love ‘all singing and dancing’ campaigns but they aren’t worth the money without a foundation of targeted coverage underpinning them. Generating a steady drumbeat of mentions is the heartland of our work and the way we begin to build our campaigns. From product placement to brand profiles and designer collaborations - this ‘bread and butter’ press office coverage might not be the most exciting part of what we do but we’d argue it’s probably the most important.
Amazon teamed up with HelloFresh to launch an exclusive offer giving Prime members free delivery on their recipe boxes for a whole year. The offer was announced following research that revealed 69% of Brits want to improve their cookery skills in 2024.
From 30th January to 15th March we secured 64 pieces of coverage across national, regional and online media.
More than 9,500 pieces achieved in the run up to Christmas 2019.
A campaign to secure mass fashion and homes product placement coverage.
Results included 59 pieces of published coverage in under 6 weeks and 2,402 pieces in under two years. The Camel Coat featured in Look, The Guardian, The Guardian Weekend, Observer Woman Magazine and Grazia’s ‘Hot List’.
A campaign to reach out to key tech and lifestyle contacts to secure reviews and larger lifestyle pieces beyond the news and product pages.
Highlights include ‘page domination’ pieces in the tech press - a double page spread in Stuff, a full page in T3 and four pages in Mobile Choice. We also achieved lifestyle features - a full page in the Independent-i and features in The Sunday Mirror and GoodHousekeeping.co.uk.
Coverage generated by profiling the founders of the brand and showcasing the brand story has underpinned the health benefits of family and urban scooting. A four-page spread was achieved in The Sunday Times Magazine and a full feature ran on Mailonline in the run up to Christmas.
Securing larger pieces to highlight key design features within the range – from sofas and beds to coffee tables and lamps - was the backbone of the PR campaign.
The Guardian Weekend gave a new chair launch a full page, Times Magazine featured a quarter page on a glossy table and news of the store expansion and Sunday Times - Style featured a quarter page on stackable tables.
A press day was held at her London store to launch her new pushchair and accessories. Journalists were given one-to-one interviews – coverage was secured in Junior, Daily Mail Weekend, The Guardian and Stella Magazine.
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