Brands stand for so much more than just their products and services. We see it as our mission to bring brand values to life via thoughtful, tailored storytelling. Engaging the consumer with authentic campaigns is what we love to do. Caring counts throughout all our work – check it out and you’ll see what we mean.

Amazon Handmade - Rainbows of Hope

On 18th May 2020, Amazon Handmade launched their Rainbows of Hope storefront in collaboration with NHS Charities Together. The storefront featured 20 rainbow-themed products created by 5 Makers across the UK. Products included tea towels, mugs, tote bags, gift cards and cushion covers. For each product sold, Amazon Handmade pledged to donate 12 per cent of sales commissions to NHS Charities Together.

Over 125 pieces of coverage were generated across the national, regional and online media. To amplify the Rainbows of Hope messaging even further, we reached out to key influencers with an affinity to the Amazon Handmade brand. Stacey Solomon – celebrity influencer and singer – has 1.5m followers on Twitter. She posted a tweet about the Amazon Handmade Rainbows of Hope storefront including a link to the store. Four other influencers featured the Rainbows of Hope storefront on their instagram stories, including @dadvgirls (301.5k followers) and @eimearvarianbarry (96.2k followers). In total, the campaign generated 5 unpaid social posts.

Amazon Handmade - Rainbows of Hope
Amazon Handmade - Rainbows of Hope
Amazon Handmade - Rainbows of Hope
Christopher Ward - C60 Blue
The ocean is the biggest carbon sink on the planet and extraordinary blue carbon habitats have a vital role to play in solving the climate crisis. We helped British watch brand Christopher Ward raise awareness of their partnership with ocean conservation charity Blue Marine Foundation and showcase the need to build the value of the ocean as a climate change solution. Programmes include active blue carbon restoration, the provision of scientific evidence to understand these complicated processes, the application of highly innovative technologies to monitor projects and the public and political campaigning necessary to take blue carbon seriously. We drove people to site helping to boost sales of Christopher Ward’s C60 BLUE, a limited-edition dive watch that quickly sold out helping to raise over £200,000 for Blue Marine Foundation. We achieved over 25 pieces of coverage with the likes of Tatler, Esquire and Condé Nast Traveller as well as key watch titles and blogs. This was one of many projects we have worked on as part of an ongoing relationship between Christopher Ward and Blue Marine Foundation.
Christopher Ward - C60 Blue
Christopher Ward - C60 Blue
Christopher Ward - C60 Blue
VODAFONE - VOXI FOR NOW SOCIAL TARIFF

We helped raise awareness of Vodafone’s enhanced ‘VOXI For Now’ plan achieving a total of 256 articles across national, national online, regional, tech online and money saving titles.

Vodafone’s enhanced ‘VOXI For Now’ plan helped those experiencing financial hardship to stay connected. The plan gave unlimited 5G mobile data, minutes and texts for just £10 a month, for up to six months, to anyone claiming Jobseeker’s Allowance, Disability Allowance, Personal Independent Payment, Employment and Support Allowance, or employment-based Universal Credit. The plan would usually cost £35 per month (70% discount) and was the only mobile social tariff on the market.

VODAFONE - VOXI FOR NOW SOCIAL TARIFF
VODAFONE - VOXI FOR NOW SOCIAL TARIFF
VODAFONE - VOXI FOR NOW SOCIAL TARIFF
VODAFONE - FREE CONNECTIVITY FOR REFUGEES

We promoted Vodafone’s promise to help charities preparing to welcome refugees arriving from Ukraine.

Vodafone offered free connectivity to 200,000 refugees arriving in the UK from Ukraine through its charities.connected initiative. Registered charities could apply for the free connectivity, in the form of SIM cards with 20GB data, plus free (international) calls and texts every month for six months. Vodafone also launched a Tech Appeal with a donation of 3,000 smartphones and 1,000 portable power banks, the UK public and businesses were encouraged to donate tech to help refugees stay in touch with family and friends. Furthermore, Vodafone matched donations to the DEC Ukraine Humanitarian Appeal through the British Red Cross, with a minimum contribution of £250,000. For customers with family and friends in Ukraine, calls and texts were free of charge and for customers within Ukraine roaming charges were waived.

Over 30 pieces of coverage were achieved to drive awareness of Vodafone’s support for Ukrainian refuges across the national, online and regional press.

VODAFONE - FREE CONNECTIVITY FOR REFUGEES
VODAFONE - FREE CONNECTIVITY FOR REFUGEES
VODAFONE - FREE CONNECTIVITY FOR REFUGEES
VODAFONE - FREE DATA ON CELEBRATION DAY

We helped promote Vodafone’s support of the UK’s first ever ‘Celebration Day’ on 26th June 2022, achieving 11 pieces of coverage across national, online and tech media.

Vodafone encouraged customers to connect with friends, family and loved ones on Sunday 26th June, with 24 hours of free unlimited data, in support of the UK’s first ever ‘Celebration Day’. ‘Celebration Day’ was a day to pause, reflect, remember and celebrate the loved ones who are no longer with us – whether they’re family, friends or someone who has had a positive impact on our lives. In support of the special day, Vodafone automatically gifted free unlimited UK data to all customers currently on a consumer Pay as you Go, Pay Monthly or VOXI plan.

Celebrities such as Stephen Fry, Richard E Grant, Prue Leith, Lennie James, Anya Hindmarch, Helena Bonham Carter, Jamie Oliver, Gemma Arterton, Harriet Walter and River Medway also leant their support to the day, with some posting their own stories of how they remember and celebrate their loved ones.

VODAFONE - FREE DATA ON CELEBRATION DAY
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MD
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PR Manager
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MD
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International PR Manager
The Ideas Network Team have done a fantastic job in helping to grow our brand presence and reach, exceeding our expectations by some way. The amount of effort the team puts in is exemplary, which is proven through the excellent results achieved across print, digital and social. An absolute pleasure to work with.
Brand Manager
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Head of Web Relations
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Managing Director
The Ideas Network are professional, dynamic and knowledgeable - and they always exceed our expectations. We have had a proven increase in sales as a result of their excellent work and they come with the highest recommendation.
Brand Manager
As a company we always felt PR was something that we should be doing, rather than something that we could invest in to yield real benefit. The Ideas Network changed that for us and have worked with us across the whole business; they have helped us with pre-production advice on things like colour trends, have introduced us to some really influential people in the press and have guided us through the minefield that is Social Media. They are always both thought provoking and fun. The upturn in our business is in no small part due to their efforts.
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