Thinking differently comes naturally to us. Ideas, however random, have always been at the heart of what we do. Face time with journalists and influencers is always going to be on our agenda but sometimes it’s worth going that little bit further and creating an experience that they’ll never forget. Cue our events and ability to create and curate everything from a tailored tour to a Christmas press show for hundreds of contacts. We love staging headline grabbing photocalls too. Get in touch if you’re up for attracting some attention.

Amazon - Christmas Virtual Showcase

Due to Covid-19, in October 2020, the Amazon Christmas Smiles Delivered Showcase changed from a physical to a virtual event. This took the form of an interactive story book, showcasing the best of Amazon at Christmas to the short and mid-lead media. The event included live workshops (some with Stacey Solomon), pre-recorded influencer content and product round-ups to arm journalists with all they needed to fill their Christmas pages and gift guides.

311 journalists logged in to browse the story book. Within a week, 470 pieces of coverage had landed.

The showcase followed a smaller long-lead virtual event held in August.

Amazon - Christmas Virtual Showcase
Amazon - Christmas Virtual Showcase
Amazon - Christmas Virtual Showcase
Amazon - Christmas show

In 2019, the Christmas Delivered event was held in September, a change to previous years which saw the event being held in the more traditional month of July. This move was made to accommodate an ever-changing media landscape, taking on board lead times while prioritising the demands of the growing digital media space. Held exactly 100 days before Christmas, the event welcomed 391 attendees across 305 titles and showcased 1,000's of products across 27 stores and services.

The September showcase followed a successful press lunch held specifically to target key long-lead media in the summer.

Amazon - Christmas show
Amazon - Christmas show
Amazon - Christmas show
Vodafone - Reinvent Conference

To drive coverage and create sharable content, a news event was held for media, analysts and stakeholders at the iconic Sky Garden in London. Lewis Hamilton switched on the 5G network and there was a world-first 5G haptic rugby tackle using Teslasuit technology to show the capabilities of 5G.

Coverage was achieved with two major newswires – Reuters and Bloomberg. Over 400 pieces were achieved including broadcast coverage with BBC World.
Vodafone - Reinvent Conference
Vodafone - Reinvent Conference
Vodafone - Reinvent Conference
Go Ape - 'Up in the trees'
To generate larger features on the ‘experience’ journalists were regularly invited to ‘get up in the trees’ across 29 sites nationwide. Bigger pieces were secured in The Sun, The Daily Telegraph and Independent-i.
Go Ape - 'Up in the trees'
Go Ape - 'Up in the trees'
Go Ape - 'Up in the trees'
La Redoute - Paris press trips
To launch seasonal designer collaborations, key fashion press were regularly invited to visit Paris to see the latest collections and hold one-to-one interviews with the designers behind them.
La Redoute - Paris press trips
La Redoute - Paris press trips
La Redoute - Paris press trips
Prestat - brand tours
From visits to the shop in Prince’s Arcade to watching truffles being handmade – for over 20 years, features showcasing the chocolatier to The Queen brought the brand to life. Coverage includes a double page spread in Country Life, a large feature in the Telegraph Magazine and a full-page taste test in the FT Magazine.
Prestat - brand tours
Prestat - brand tours
Prestat - brand tours
Beefeater - 24 hour press trip
To capitalise on Beefeater’s unique 24 hour steeping process the most talked about press trip in London was created. Starting and ending at the distillery, journalists began by adding botanicals to the stills and ended by tasting their handiwork a full 24 hours later! Inbetween, they got to do everything from power-boating down the Thames at 70 knots to experiencing Smithfield’s meat market swinging into action at 4:30am.
Beefeater - 24 hour press trip
Beefeater - 24 hour press trip
Beefeater - 24 hour press trip
The Body Shop - ‘Make Me Fabulous’
A stunt to launch the new core make-up range. Two fashion students designed a dress made entirely of make-up and recycled materials which was then modelled by the account handler outside the Oxford Street store.
The Body Shop - ‘Make Me Fabulous’
The Body Shop - ‘Make Me Fabulous’
The Body Shop - ‘Make Me Fabulous’
Shoe Express - ‘Anniversary of the High Heel’

Shoe Express created Britain’s highest pair of high heels – an astonishing 12 inches – to celebrate the 500th anniversary of the first pair created by Leonardo Da Vinci in 1507. The account handler modelled them on Oxford Street.

Shoe Express - ‘Anniversary of the High Heel’
The Bushmills Christmas Hamper Campaign met all our objectives fantastically well. We were genuinely delighted with both the quality and the quantity of the results.
Brand Manager
Great team full of ideas and determined to get results with a sense of conviction which means they measure themselves against what you’ve agreed upfront, a very refreshing approach to PR.
MD
We appointed Ideas Network to build and establish relationships with our target media and increase our coverage - we are now seeing the benefit of their diligent approach. The enthusiastic team is a pleasure to work with: nothing is too much trouble. Everyone is quick to respond when required and always willing to offer sound advice.
PR and Marketing Lead
The Ideas Network are a committed team of professionals. They are enthusiastic and creative, but most importantly, they are a pleasure to work with.
Founder
They have single-handedly restored my faith in PR.
MD
The Ideas Network are an excellent, up-beat agency, who have demonstrated nothing but professionalism, enthusiasm, hard-work, and excellent client service from day one. The team are an absolute pleasure to work with.
PR Manager
I have thoroughly enjoyed working with The Ideas Network. They have always dealt incredibly well with the Silver Cross account and been very diligent as well as great fun to work with. I would have no hesitation in recommending them to any potential new clients.
Chairman
The Ideas Network Team have done a fantastic job in helping to grow our brand presence and reach, exceeding our expectations by some way. The amount of effort the team puts in is exemplary, which is proven through the excellent results achieved across print, digital and social. An absolute pleasure to work with.
Brand Manager
The Ideas Network are a results driven, professional and energetic PR agency poised to achieve excellent media coverage. An outstanding work ethic and determination are amongst their strongest traits.
Head of Web Relations
As a team, they are passionate beyond belief.
They are driven to overachieve.
Head of Marketing