Thinking differently comes naturally to us. Ideas, however random, have always been at the heart of what we do. Face time with journalists and influencers is always going to be on our agenda but sometimes it’s worth going that little bit further and creating an experience that they’ll never forget. Cue our events and ability to create and curate everything from a tailored tour to a Christmas press show for hundreds of contacts. We love staging headline grabbing photocalls too. Get in touch if you’re up for attracting some attention.

Amazon - Christmas show

In 2019, the Christmas Delivered event was held in September, a change to previous years which saw the event being held in the more traditional month of July. This move was made to accommodate an ever-changing media landscape, taking on board lead times while prioritising the demands of the growing digital media space. Held exactly 100 days before Christmas, the event welcomed 391 attendees across 305 titles and showcased 1,000's of products across 27 stores and services.

The September showcase followed a successful press lunch held specifically to target key long-lead media in the summer.

Amazon - Christmas show
Amazon - Christmas show
Amazon - Christmas show
Vodafone - Reinvent Conference

To drive coverage and create sharable content, a news event was held for media, analysts and stakeholders at the iconic Sky Garden in London. Lewis Hamilton switched on the 5G network and there was a world-first 5G haptic rugby tackle using Teslasuit technology to show the capabilities of 5G.

Coverage was achieved with two major newswires – Reuters and Bloomberg. Over 400 pieces were achieved including broadcast coverage with BBC World.
Vodafone - Reinvent Conference
Vodafone - Reinvent Conference
Vodafone - Reinvent Conference
Go Ape - 'Up in the trees'
To generate larger features on the ‘experience’ journalists were regularly invited to ‘get up in the trees’ across 29 sites nationwide. Bigger pieces were secured in The Sun, The Daily Telegraph and Independent-i.
Go Ape - 'Up in the trees'
Go Ape - 'Up in the trees'
Go Ape - 'Up in the trees'
La Redoute - Paris press trips
To launch seasonal designer collaborations, key fashion press were regularly invited to visit Paris to see the latest collections and hold one-to-one interviews with the designers behind them.
La Redoute - Paris press trips
La Redoute - Paris press trips
La Redoute - Paris press trips
Prestat - brand tours
From visits to the shop in Prince’s Arcade to watching truffles being handmade – for over 20 years, features showcasing the chocolatier to The Queen brought the brand to life. Coverage includes a double page spread in Country Life, a large feature in the Telegraph Magazine and a full-page taste test in the FT Magazine.
Prestat - brand tours
Prestat - brand tours
Prestat - brand tours
Beefeater - 24 hour press trip
To capitalise on Beefeater’s unique 24 hour steeping process the most talked about press trip in London was created. Starting and ending at the distillery, journalists began by adding botanicals to the stills and ended by tasting their handiwork a full 24 hours later! Inbetween, they got to do everything from power-boating down the Thames at 70 knots to experiencing Smithfield’s meat market swinging into action at 4:30am.
Beefeater - 24 hour press trip
Beefeater - 24 hour press trip
Beefeater - 24 hour press trip
The Body Shop - ‘Make Me Fabulous’
A stunt to launch the new core make-up range. Two fashion students designed a dress made entirely of make-up and recycled materials which was then modelled by the account handler outside the Oxford Street store.
The Body Shop - ‘Make Me Fabulous’
The Body Shop - ‘Make Me Fabulous’
The Body Shop - ‘Make Me Fabulous’
Shoe Express - ‘Anniversary of the High Heel’

Shoe Express created Britain’s highest pair of high heels – an astonishing 12 inches – to celebrate the 500th anniversary of the first pair created by Leonardo Da Vinci in 1507. The account handler modelled them on Oxford Street.

Shoe Express - ‘Anniversary of the High Heel’
The Ideas Network team are enthusiastic and always willing to go that extra mile to achieve our seasonal objectives
and add value to our brand deliverables.
Brand Manager
I have thoroughly enjoyed working with The Ideas Network. They have always dealt incredibly well with the Silver Cross account and been very diligent as well as great fun to work with. I would have no hesitation in recommending them to any potential new clients.
Chairman
We have really enjoyed working with The Ideas Network team and have been really impressed with their enthusiasm, energy and professionalism. It felt like an extension of our team to see their commitment and hard work in marketing our brand.
Co-founder
The drive for results shown by this team is the most impressive I have experienced from a PR agency. Their dedication and professionalism have proven invaluable in helping to push our brand forward.
Chief Executive
The Ideas Network consistently exceeds our expectations and targets. They are a delight to work with, full of passion for our brand with endless energy and ideas.
Marketing Manager
The Ideas Network are a results driven, professional and energetic PR agency poised to achieve excellent media coverage. An outstanding work ethic and determination are amongst their strongest traits.
Head of Web Relations
The Ideas Network Team have done a fantastic job in helping to grow our brand presence and reach, exceeding our expectations by some way. The amount of effort the team puts in is exemplary, which is proven through the excellent results achieved across print, digital and social. An absolute pleasure to work with.
Brand Manager
We have worked with The Ideas Network for the past 2 years on a range of products and brands. I cannot recommend a PR Agency more highly – they are honest, hard working, polite and professional and most of all deliver results. Put simply there is no agency I would rather work with.
Sales Manager
We have found their grasp of our brand identity and their commitment to achieving the most relevant press coverage excellent. The team is a delight to work with and their method of work is fully transparent, allowing us to have frank and creative conversations.
Owner
The Ideas Network is a refreshing agency that are determined from the word go. Results driven, they are unwavering in their ability to achieve high levels of quality media coverage. Their enthusiastic work ethic is infectious and makes them a joy to work with.
Creative Director