Thinking differently comes naturally to us. Ideas, however random, have always been at the heart of what we do. Face time with journalists and influencers is always going to be on our agenda but sometimes it’s worth going that little bit further and creating an experience that they’ll never forget. Cue our events and ability to create and curate everything from a tailored tour to a Christmas press show for hundreds of contacts. We love staging headline grabbing photocalls too. Get in touch if you’re up for attracting some attention.
Due to Covid-19, in October 2020, the Amazon Christmas Smiles Delivered Showcase changed from a physical to a virtual event. This took the form of an interactive story book, showcasing the best of Amazon at Christmas to the short and mid-lead media. The event included live workshops (some with Stacey Solomon), pre-recorded influencer content and product round-ups to arm journalists with all they needed to fill their Christmas pages and gift guides.
311 journalists logged in to browse the story book. Within a week, 470 pieces of coverage had landed.
The showcase followed a smaller long-lead virtual event held in August.
In 2019, the Christmas Delivered event was held in September, a change to previous years which saw the event being held in the more traditional month of July. This move was made to accommodate an ever-changing media landscape, taking on board lead times while prioritising the demands of the growing digital media space. Held exactly 100 days before Christmas, the event welcomed 391 attendees across 305 titles and showcased 1,000's of products across 27 stores and services.
The September showcase followed a successful press lunch held specifically to target key long-lead media in the summer.
To drive coverage and create sharable content, a news event was held for media, analysts and stakeholders at the iconic Sky Garden in London. Lewis Hamilton switched on the 5G network and there was a world-first 5G haptic rugby tackle using Teslasuit technology to show the capabilities of 5G.Coverage was achieved with two major newswires – Reuters and Bloomberg. Over 400 pieces were achieved including broadcast coverage with BBC World.
Shoe Express created Britain’s highest pair of high heels – an astonishing 12 inches – to celebrate the 500th anniversary of the first pair created by Leonardo Da Vinci in 1507. The account handler modelled them on Oxford Street.
They are driven to overachieve.