Visibility is our goal – getting our clients in all the right places, at the right time. We love ‘all singing and dancing’ campaigns but they aren’t worth the money without a foundation of targeted coverage underpinning them. Generating a steady drumbeat of mentions is the heartland of our work and the way we begin to build our campaigns. From product placement to brand profiles and designer collaborations - this ‘bread and butter’ press office coverage might not be the most exciting part of what we do but we’d argue it’s probably the most important.

Amazon - mass product placement
A campaign to raise awareness of the breadth of the ranges available across all media - from Homes & Kitchen and Health & Beauty to Toys & Games and Sports & Outdoors.

More than 9,500 pieces achieved in the run up to Christmas 2019.
Amazon - mass product placement
La Redoute - payment-per-piece

A campaign to secure mass fashion and homes product placement coverage.

Results included 59 pieces of published coverage in under 6 weeks and 2,402 pieces in under two years. The Camel Coat featured in Look, The Guardian, The Guardian Weekend, Observer Woman Magazine and Grazia’s ‘Hot List’.

La Redoute - payment-per-piece
La Redoute - payment-per-piece
La Redoute - payment-per-piece
Vodafone - device loan programme

A campaign to reach out to key tech and lifestyle contacts to secure reviews and larger lifestyle pieces beyond the news and product pages.

Highlights include ‘page domination’ pieces in the tech press - a double page spread in Stuff, a full page in T3 and four pages in Mobile Choice. We also achieved lifestyle features - a full page in the Independent-i and features in The Sunday Mirror and GoodHousekeeping.co.uk.

Vodafone - device loan programme
Micro Scooters - founder profiles

Coverage generated by profiling the founders of the brand and showcasing the brand story has underpinned the health benefits of family and urban scooting. A four-page spread was achieved in The Sunday Times Magazine and a full feature ran on Mailonline in the run up to Christmas.

Micro Scooters - founder profiles
Micro Scooters - founder profiles
Micro Scooters - founder profiles
Studio Indigo - design case studies
Exclusive features on design projects ranged from townhouses to a superyacht. Coverage included a double page spread in The Sunday Times, the cover and an eleven page feature in Boat International and a seven page feature in Homes & Gardens.
Studio Indigo - design case studies
Studio Indigo - design case studies
Studio Indigo - design case studies
Vodafone - CSR story
The ‘Community Connection Award’ programme linked up local media partners and Vodafone store managers. Consumers voted for their most deserving local charity to receive an £1,000 award. Front page coverage and full page features regularly appeared in the regional press.
Vodafone - CSR story
Vodafone - CSR story
Vodafone - CSR story
Cybex - Jeremy Scott
Events were held in London and Milan to launch the Jeremy Scott capsule collections. Press interviews were arranged with Jeremy and the key fashion press to secure full page articles in TimeOut, Observer Magazine and on Hellomagazine.com and MarieClaire.co.uk.
Cybex - Jeremy Scott
Cybex - Jeremy Scott
Cybex - Jeremy Scott
La Redoute - Paule Ka
A capsule fashion and homes collection was launched at a press event in Paris. Journalists had the opportunity to meet with Serge Cajfinger, the brand's creator, and hear the inspiration behind his designs. The range was modelled by Agnes Deyn.
La Redoute - Paule Ka
La Redoute - Paule Ka
La Redoute - Paule Ka
Millets - Zandra Rhodes
Journalists were invited to Zandra’s flat in East Bermondsey to hear about the launch of her new tent and accessory range and see the one-off pieces she created for icons such as Freddie Mercury and Princess Diana. Full page coverage was secured in Daily Express Saturday Magazine, The Times and The Guardian.
Millets - Zandra Rhodes
Millets - Zandra Rhodes
Millets - Zandra Rhodes
Maclaren - Lulu Guinness

A press day was held at her London store to launch her new pushchair and accessories. Journalists were given one-to-one interviews – coverage was secured in Junior, Daily Mail Weekend, The Guardian and Stella Magazine.

Maclaren - Lulu Guinness
Maclaren - Lulu Guinness
Maclaren - Lulu Guinness
As a team, they are passionate beyond belief.
They are driven to overachieve.
Head of Marketing
The Ideas Network are a hard working and energetic team that have provided us with a consistently high level of service. We have an excellent relationship with the team and they have our full endorsement.
Founder
I just want to thank all the team for the
excellent job you have done for us.
Area Manager UK & Ireland
The Ideas Network has a great track record in producing outstanding levels of PR coverage.
UK & Ireland Marketing Communications Manager
You have an extraordinary team who are achieving top-class results. They are a very talented bunch.
Marketing Director
We have found their grasp of our brand identity and their commitment to achieving the most relevant press coverage excellent. The team is a delight to work with and their method of work is fully transparent, allowing us to have frank and creative conversations.
Owner
Great team full of ideas and determined to get results with a sense of conviction which means they measure themselves against what you’ve agreed upfront, a very refreshing approach to PR.
MD
If you are looking for a results driven team with superb creative ideas and writing, you need look no further.
Design Director
They have single-handedly restored my faith in PR.
MD
As a company we always felt PR was something that we should be doing, rather than something that we could invest in to yield real benefit. The Ideas Network changed that for us and have worked with us across the whole business; they have helped us with pre-production advice on things like colour trends, have introduced us to some really influential people in the press and have guided us through the minefield that is Social Media. They are always both thought provoking and fun. The upturn in our business is in no small part due to their efforts.
Sales Director